adidas Originals x Oasis Store, Manchester
Branded DJ booth and live event production for the adidas Originals x Oasis store activation on Market Street, Manchester.
AV for a Manchester brand activation built around a custom DJ booth.
For the launch of the adidas Originals x Oasis collection, we delivered in-store AV from a Market Street pop-up in central Manchester. A branded DJ booth and a programme of DJ nights and Q&A events, with our team coming in for the key dates across the run.
A Market Street pop-up that doubled as a venue
A pop-up that ran for a season
The activation
adidas Originals x Oasis, on Market Street
For the launch of the adidas Originals x Oasis collection, adidas took a Market Street pop-up store in central Manchester and turned it into a working brand activation: shoppers by day, DJ sets and Q&A nights in-store as the run went on, all built around a custom DJ booth at the centre of the room.
We delivered the live AV, bringing production in for the launch and a handful of nights across the run.
A branded booth that could flip to talk format
A DJ-first install, set up and struck for each date
The booth
A custom-branded DJ riser
The centrepiece was a custom DJ booth on a Litedeck riser with bespoke MCR-branded frontage, flanked symmetrically by Danley Sound Labs SM80M tops on Gravity poles over Danley TH118XL subs. A Powersoft X8 Dante powered the rig. Three Pioneer DJ CDJ-3000s and a DJM-A9 sat on the booth top, fed from an Allen & Heath SQ5 and DX168 stage box behind the scenes. A set of LEDj battery uplighters kept the lighting discreet and on-brand.
The nights
From a Stone Roses launch to a summer of DJ sets
Mani from the Stone Roses opened the doors, setting the tone for a summer of guest DJs and in-store talks. For the Q&A nights, two Sennheiser EW500-935 G3 handheld channels flipped the booth into a talk format, with the Allen & Heath SQ5 carrying the spoken-word mix. We brought the rig in and struck it for each date, with a sound engineer on hand.
Inside the store
